12 reasons why you need a website for your local business


Website for your local business


In today’s business world it is essential for all business owners to have a website.   The Internet has given many business owners whether small or large the ability to show off what they have to offer.

From the small T-shirt mom and pop printing shop to the large corporate multi-million budget business.

The question I get often is “Why do we need a website”? I’ll give you 12 reasons why you need a website for your local business. Continue reading “12 reasons why you need a website for your local business”

Tips to attract more backlinks to increase website visibilty

Tips to attract more backlinks to increase website visibilty

The world wide web and it’s resources have come of age – big time and we all know that, with each passing day thousands if not millions of newer websites enters the crazy world of online marketing. However, being successful online is never an easy thing…it’s a dog eat dog world out there.   But the success of a website depends a lot on the visibility it has got or can get on the internet.

Interestingly, a website will get tons of maximum exposure when it gets featured in the top ranked pages of search engines. However, this task of making a website top ranking in the organic search results is without a doubt a challenging one, especially for any newbie marketer doing their best to increase their website visibility.

Although there are several means a newbie webmaster or an expert webmaster could employ to make their website easily visible, the most simple yet effective means, is to, get good quality links linking back to their website.

What is the best kind of backlink?

The best kind of backlinks are those that are linked back to you without any effort on your part.  This means someone,  just tweeted, linkedin , pinned or just added your link purely for the content you have just provided your viewers with.

This is what the search engine crawlers quickly take notice of.  A website content and it’s backlinks. Therefore, as a webmaster, you should try and develop good backlinks over a period of time. How to get backlinks is a common question which most webmasters search an effective solution for, including myself. And just like yard work it is never ending task.  If someone tells you different…they are dead wrong.

Since, search engine bots prioritize websites with better backlinks or quality backlinks, as a website owner, you should try and achieve links from websites that have quality content and those that are closely related to the contents of your own website.

However, no matter what, if your website does not have any contents of substance, the chances of visitors reaching your website could take a dip thereby reducing the possibility of other websites linking back to your webpages. Therefore, you need to have good unique content that keeps people interested and wanting to come back for more from your website.  This is why tutorial and how to sites are so popular.

Another great way to increase website visibility is to do social networking.  These social websites are another great resource when it comes to achieving backlinks. Since, there are millions of people who use social networking sites on a daily basis, you could be rest assured to get quite a handful number of social backlinks.

Having said that, it would be better to screen the kind of backlinks you get from social websites since, lots of backlinks of lesser quality could eventually affect your website page rank.

What about you? Do you have any “Tips to attract more backlinks to increase website visibilty”?  If so let us know by commenting below.


Website traffic for Las Cruces business

local website trafficThere has been lots of talk about the current state of website traffic for local businesses.  Google has made many changes to the way it does it business.  Gone are the days when almost anyone with any website building knowledge could get tons of free traffic from this search engine.

However, website traffic for your local business is still much easier to get than the average big time online business.  You do need keyword research, writing good content and using social media to it’s full potential

Doing these things I just mentioned are not as hard as some Internet Marketers tell you.

So what options do we have… what can the average online Entrepreneur do?

There has been lots of talk about the current state of website traffic for local businesses.  Google has made many changes to the way it does it business.  Gone are the days where almost anyone with any website building knowledge could get tons of free traffic from this search engine.

Here are 5 top tips on getting traffic to your local website.

Writing and publishing what you want your visitors to read or see.   Excellent posts, content, articles and anything else that will make your visitors want to come back time after time.  This is what Google and your online visitors want.  Why do anything else?

Useful relevant links: The top search engine is of course Google and it is now doing it’s best to filter out websites that have links that are not relevant to your own site.  So, this means linking only to sites that are relevant to your niche.   There are exceptions but if your site is new I’d stick to this linking method.

Social Media Sites:  What does this mean for a local business…it means plenty.  Facebook and Twitter are 2 of the biggest social media sites online today.   It is essential that you build a facebook fan page.  You could include links back to your website, signup page or even find products you are offering.

Continuous updates and content:  Having a static site worked very well in the past however, it is difficult to add or edit content on a daily or even weekly basis.  It is now best to have a content management website via wordpress, joomala, drupal and a slew of other software that your web designer should know.  Google loves new content and eats it up like a kid eating candy.

Email marketing:  When a potential visitors finds your site you must find a way to get his email information.  The best way is to add a newsletter page with an option to join it or give a freebie ebook, coupon or some incentive to get this person to enter his name, and email.  Once you have that you can now converse and offer other products.  Maybe you just want a way to converse with your potential customer?  You can now email your potential client or customer and point them to your services or products.

Website traffic for Las Cruces Business

There are many more way to drive website traffic to Las Cruces Business.  These five will help your site get right up there on the first page of Google and other search engines.

[author] [author_image timthumb=’on’]https://lascruceswebsitedesign.com/wp-content/uploads/2012/10/paulguzman.png[/author_image] [author_info]Paul Guzman is the author of this post. If you are looking for ways to increase website for your local Las Cruces or any city website contact us here:  https://lascruceswebsitedesign.com/contact-us/[/author_info] [/author]

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WordPress websites for local business

Local Business Websites

One of the easiest ways to start a local business website is by using WordPress.org platform. So, what is WordPress? In a nutshell is a very easy way to develop, maintain and start almost any type of online business via WordPress.

It is a theme based framework that almost anyone can use to build a site. It can be used to start a normal business site regardless of how complicated you think it might be.

WordPress.org and WordPress.com what is the difference?

Do not get confused with wordpress.org and wordpress.com.  Here is a site that outlines what the big differences are.  http://www.expand2web.com/blog/wordpressorg-vs-wordpresscom-which-one-should-i-use/

WordPress websites for local business

What you really want is a blogging platform that has all the bells and whistles and wordpress.org has that plus much more.

WordPress.org is a blogging platform that needs web hosting and a domain name. You do have the ability to upload numerous themes. You can upload plugins including SEO and other important marketing programs. If you want to make money with your blog this is the platform that you want.

Here are Some Examples of Sites You Can Start

Membership site
News site
Internet Marketing
Work at Home
Offline Business
Auto Dealership
Entrepreneur Website
Brick and Mortar Websites
eCommerce Websites

And much more. Nowadays there are millions of themes you can use to start a website and it doesn’t matter what you want to do with it. Build a site that coincides with your offline business, or maybe you just want to publish your own photography, art, musical or business ideas.

Gone are the days of learning HTML, XHTML and other technical programming languages that made you shy away from publishing your own website.

WordPress.org it is a free open source blog platform or content management system.  It enables you to develop really great looking sites.  It can look similar to this one or use an existing free themed skin that is available through your dashboard.

There are still some challenges using WordPress such as installing it on your web hosting server and finding the right theme and skin. But, you would have to do that anyway using the traditional FTP and HTML editing software.

Finding the Right Business Theme.

WordPress.org has hundreds of free themes that anyone can use.  It’s just a matter of finding one that suits your needs.   For those who are just beginning I highly recommend using the free themes offered on wordpress.org.  There are also many themes that you pay for but again, you will need to upload, download and install on your server. Click here to find the right theme for your website.

Plugins that help your WordPress site

WordPress.org has a ton of free plugins that will help with almost anything you need to do. Want to rank higher in the search engines? There is a plugin for that. Need to keep spam away? Another plugin that will do just that. Need a follow-up form? Yes…another plugin that can help you add it to your blog.  It is important that you review each plugin before installing it on your blog.

Too many plugins can slow down your page from loading very frustrating for your viewers.  Using WordPress websites for local business works very well particularly for those who are just starting out.  You can always hire us to install your WordPress site.    We can also teach you how to maintain and add content to your site thus keeping your costs down. WordPress websites for local business.

Got comments?  Let us know by filling out the form below.

Promoting your new niche content blog

Promoting Your Blog: Promoting your new niche content blog

There are millions of niche content bloggers on the Internet. With so much competition, it can be hard to get your work noticed, even if you consistently write quality content for your site.

Internet marketing can make all the difference; by utilizing certain techniques, you can help your work get noticed by people from all walks of life. The following tips will give you the advantage over other sites out there and should increase your readership and revenue

Learn your way around social media sites. In particular, become familiar with the big three: Facebook, Twitter and Google+. Social media sites are free to join, and when used correctly, they can increase your popularity by leaps and bounds.

They are all somewhat different, so it is important to learn the ins and outs of them all. Still, there are a few general rules you should abide by. In order to get more followers, subscribers, leads or sales. Hopefully this increase the number of visitors to your blog,

Number way to promote your blog

You will need to post content often. Two or three times a day is a good number. Once per day is ok…but numerous times per day is better.

One of these posts should include a link to your blog with a blurb about the latest post you made. The other two updates should be helpful or interesting content related to your niche. For example, if your blog is focused on children, you could post discipline tips or a link to an interesting article about developmental milestones. This is the type of information that your followers will share with others, giving you free publicity.

Run contests or giveaways.

The best way to get people invested in your site is to offer them something. Think about giving away a free product, an informative e-book, a discount to another site, etc. Think first about what you need; you could ask people to make comments on your blog to get an entry into the contest. You could also provide additional entries when they “like” your Facebook page or follow you on Twitter.

If one of these is more a priority than the others, you could offer three contest entries for the one that you are most interested in, two entries for another and one entry for the third. If you are concerned about the time investment that such a giveaway will require, keep in mind that there are sites online that can help you set up your promotions and do much of the work for you. You can use a website called Rafflecopter.com for some great discount coupons for your visitors.

Include videos in your blog posts.

You don’t have to do this every time you put up new content; once or twice a week is sufficient. Videos give your readers a little variety. Instead of constantly reading text, they will have the opportunity to visually see what you are talking about. In addition, some concepts are easier to explain through a video than they would be if you wrote them down. Make sure, however, that you carefully plan out your video messages. These should be of the same type of quality as your written posts are.

It does matter what niche or sub-niche you are in; it is imperative than you promote, market and provide your visitors with the best possible content or material you can muster up.

Having great content on your blog is only one step toward increasing the number of readers you have. By utilizing certain internet marketing techniques, your blog’s popularity will soon soar!

Got comments or suggestions? We are open to all those who post quality comments.

Picking a Great Website Name

There are plenty of tools out there that make the design part of your website construction a simple process, and possibly some fun while you are at it. Dreaming up the perfect name is really a lot of fun.

Consider visiting bustaname.com for a great way to do just that. On the other hand, having a website URL that is attractive to others to lure your potential visitors in – can be somewhat tricky. Picking a great website name does not have to be that hard. Keep reading below to find an effective way to find the perfect domain name for your website.




How to find the right domain name

Know the keywords that are applicable to your website. What kinds of queries or search strings should result in others finding your homepage? Variations of these are good inspirations to work with.

Depending on the topic or niche of your website, consider using geographic locations in your URL. If you are doing a website for your flower shop in Las Cruces or any city, why compete with all flower shops every where online? Put your city’s name in your url and search engines will highlight your website when anyone living around Las Cruces searches online for flowers. I am only using my home town as an example.

Try to keep your URL as short as you can. Given how many domain names are already taken, this gets harder by the year. Still, the shorter a name is, the less likely someone is to forget it or misspell it.


Make your Site Name Memorable

Whenever possible you can, make your domain name catchy. It should not only roll off the tongue of anyone that says it, but catchy names will stick in their mind a lot easier for better recall later.

Do not do anything funky, misleading, or unrelated with the spelling. Keep it plain and simple, otherwise no one will ever find your site.

Stay with using a .com suffix. Even though there are dozens upon hundreds of alternatives floating out there, most eCommerce is done through .com websites, so that is the only extension anyone will ever try.

Make sure that your domain is branded into all of your marketing and advertising materials. Having said that, do not choose anything with profanities or something obscene, even if you sell anything that is adult oriented. You do not want your marketing materials banned from anywhere just due to the website name.

Think about snatching up any domain names that are very close to yours or are typo and misspelled versions of your website. You can use these to redirect bad typers to your homepage.

Once you have a great website domain name, you should have no trouble drawing in visitors. Search engines will pick up on your relevant website name, and users will remember your catchy url. Apply all the ideas presented within this article for domain name success.

Here are some more great tips on picking a great website name: Buying A Domain Name

Got questions? Please comment on your views on this subject below.

Make extra money with your website

To most online folks making an extra income with a website is a big dream.  The reality is this can be done and it’s not as hard as some people think it is.  There are millions of online marketing business that claim “we will make you rich in no time”.  Of course you and I know these are false claims.  You can make extra money with your website, blog or blogger site.


Legitimate online money making progam

So what am I talking about? Google’s adsense program.  It is one of the quickest and easiest way to make some money online.   First of all you will need a website, blogging platform or any informational type website.    If you can publish a web page or blog you can make some extra money with your site.  I’ve been making money with this type venture for over 10 years.

Here are some questions I get frequently.

  1. How much can I make?
  2. What type of website do I need?
  3. How do I get paid?
  4. What type of content do I need?
  5. Is this some sort of money making scheme?

You can make as little as 10 dollars a month some websites have made over $10,00.00 in one months time.  It also depends on several factors. One of them is the niche you are in.  For instance any site in the health industry will usually have higher click thru payouts. The threshold is $100.00 USD.  So if you don’t make at least that much it carries over to the next month.

Your website has to be 100% unique…something that will tell the google adsense team – This website is what people are searching for.

You can get paid by check or have the funds deposited directly into your bank account.

You will need content that is not published elsewhere, not automated nor scraped up content from other websites.  It has to be something useful or helpful to your potential visitors.

Google’s adsense program is 100% legitimate.   Matter of fact it is free to join, no fees of any kind.   Here is a link with more information.  www.google.com/adsense

If you need help getting your website setup with adsense advertising links contact us right here: https://lascruceswebsitedesign.com/what-we-do/

Affiliate marketing for beginners

Make an Income with Affiliate Marketing

What is affiliate marketing? In a nutshell it is promoting other people’s products and or services.  First you have to find merchants that have affiliate programs.  However it’s that you find merchants that have products or services that you are interested in.

One of the hardest parts of selling stuff online is having to put up with disgruntled customers, returns, and support.  However with this type of marketing the merchant has those worries – not you. Of course the percentage of the sale is much less than what the merchant gets.

Having a website is the first step into affiliate marketing.  Now it’s time to find the right products for your marketing.  It is best to find products that interest you.  Why, because it is much easier to promote something you have an interest in.

Finding Products to Sell

One really cool place for finding products or services is at Shareasale.com.  They have thousands of affiliate products for your site.  From financial help to the best blog theme templates.

It is best to buy a domain name that resembles the products that you want to promote. As an example we will have a person who wants a site about wines.  Find a domain name that coincides with wine.  Example:  finewineforfriends.com.  Once your site is published and you have content it’s time to start adding affiliate links that you are interested in.

This is actually the easy part.  The hard part is getting customers, visitors to your site.  Once there they will hopefully click on your affiliate link? The best way to get folks to click on your affiliate link is to have actually purchased the product. Now you can give positive or negative reviews.

Search Engine Optimization is a good viable way top get your site noticed on the organic search engines.  Another excellent option is to buy online advertising.  There are several ways to do this.  Google adwords can help with your marketing needs.  However it is imperative that you find someone who can help you succeed in this type of advertising.  Adwords can become an absolute nightmare…if not done correctly.

Another practical option is to advertise in ezines.  Ezines is short for online magazine.  Just like store-bought paper magazines they have places for advertising.

It is important that you create a success system.  Once you find out what works stick with it.  Find ways to make it more profitable, track your progress and do not be afraid to change your strategy.

Making a tons of money in a short time will not happen, matter of fact it will take time before it becomes profitable. This is not some sort of get rich quick opportunity but it is a viable way to make an income. It will come in bits and pieces…that I guarantee.

If you need a website or someone to get you started in “affiliate marketing for beginners” Contact us by clicking on this page below.
Internet Marketing